Back to basics – install WordPress on WAMP localhost.
Install WordPress on Localhost
Bandwidth Bandits
Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth.
Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.
ISP’s can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISP’s will shut down the transmissions until traffic is more stable on the network.
You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server.
Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they “steal” images or audio files each time the site is initialized meaning that they steal the bandwidth.
There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.
Bandwidth can be expensive and the last thing that you want is someone stealing it.
Beware of the Cyber Squatters
Your domain name could be stolen or given up to the evil entity known as the Cyber squatters whose main mission is to steal your web identity and this is how they do it. They could register YourDomainName.org, and do the same thing with YourDomainName.biz, therefore contacting you and try to sell you those names at advanced prices. If that doesn’t work, then the following events could happen.
They will allow your competitor to get a domain that sounds like yours, and allow him to cause confusion or try to steal your hard-earned traffic, business and clients.
Take these steps right now to halt the cyber squatters.
Have people go through you for authorization: Go through your domain name registrar and fill in a form that locks in authorized entities of your claim of other domain names. You can buy these names and keep them under your roof. It will provide you information to include, such as contact information, who should be contacted if someone wants to register your domain, the character string you are claiming (this must be an EXACT match), description of your current products/services, when you began using that domain name.
You have a small window to accomplish filling out an authorized entry form. Check with your domain registrar for time frame windows in filling out an authorized entry form Failure to enter a claim during a certain time frame means the registering entities will not check to see if there is an equivalent .com, .net or .org name. They will not check the IP Claim Service database. Meaning, you could lose your .info or net-version of your domain name.
Don’t let cyber squatters shake you down and ruin what you have built up on the net. Get the rights and the authorization to similar or like names to your main domain name!
Putting Your Web Site on the Internet
You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.
A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.
The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.
Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.
When you pick a web host to handle your internet server needs, you achieve the following:
You streamline your internet costs getting the maximum from your hosting provider;
Work with knowledgeable technicians;
and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.
You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.
Web hosting is offered in multiple formats based on cost and infrastructure.
Optimizing Your Site with SEO
Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.
Here are simple steps to optimize your web-site:
Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.
Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.
Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.
So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.
Web Server Hosting Types
There are different types of hosting services that you can choose from depending on what type of web development and web site that you want to host.
Dial-Up Access Hosting – This is the most basic access/hosting service and these providers also provides a web page for hosting your site. Dial-up access hosting was the first hosting available and is still around. Most ISP’s specialize in just internet access and it’s rare that you will see an ISP do both. These companies make their money off of providing access to the Internet.
Development Hosting – Web site developers are buying their own servers and offering independent hosting services for their clients. This is called development hosting in which they provide web development services along with a host server located at their place of business. The consumer gets charged for the development and the maintenance of the web-site.
Web-Hosting ISP’s. – These are companies that specialize in hosting business web sites. There is no dial up access needed and site owners access their pages via File Transfer Protocol (FTP). This is what the majority of small businesses use to put their site information on the internet. Other services are also included in the Web Hosting ISP package depending on their service plans.
These types of hosting plans are usually for corporations that need a lot of bandwidth to run their web applications. These companies run T1 access lines for big packets of internet data and have multiple connections to an internet backbone. They have fully staffed data processing facilities and the prices are substantial for using these types of services.
Corporate/Industrial Hosting – Companies like Hewlett Packard, Dell or IBM, run the server infrastructure for most of these host companies.
The SOHO business owner will usually need the Web-Hosting ISP services. It is the middle ground between the basic and advanced services.
Using Free Hosting Services
Free web hosting is the most basic web hosting service that you can obtain and there are many free hosting companies that are available on the internet. Free hosting services are usually financed by advertisements on web sites that are hosted.
Free web hosting services are extremely limited. If you get a free hosting service you will have ads on the top and the bottom of your web-site and depending on what your web-site is all about, it may not fit at all but for people starting out on the internet it may be the best option if you don’t have a lot of traffic or just a small site.
The type of web domain that you receive when you get a free web hosting is a subdomain with the name that you pick (yourname.webhost.com) or a name in a directory (yourname.webhost.com). For example, if the name of your free host is freestanding.com,
Then your web domain would be yourbusiness.freestanding.com.
As stated before, if you are a novice, this is the type of account that you would probably want to get but there are some shortcomings to free web hosting if you are looking for more options on the account.
First, many free hosting accounts do not support database management or what you would call in simple terms, putting data structures on the free web host side of their server. Databases are usually used for online data retrieval routines. Many of these free web hosting sites do not support a common package called mySQL which allows you to program queries into your web sites.
They also don’t support multiple e-mail accounts. Most free web hosting service only gives you one email account and it’s usually a web based internet account. The host does not include modules for Flash Programming, PHP and Dynamic Hypertext Markup Language (DHMTL).
In summary, free web hosting is for novices who want an easy hosting option without many bells and whistles.
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